How To Start A Wedding Venue: A Quick Guide
Have you looked at wedding photos recently? One of the first things you notice in wedding photos is where they are, the backdrop, or simply the venue. Is it a rustic wedding in a barn? A summer wedding on the beach? Venues account for a significant percentage in wedding expenditures, and it's no surprise if you're wondering how to start a wedding venue business. Whether it's profit or passion that drives you, we will give you some tips before you make that leap of faith.
A Quick Guide: Five Tips to Start Your Wedding Venue Business
In starting any business, you will be met by doubt, uncertainty, excitement, and criticism. Before you start absorbing all that energy, we have an important reminder for you: Take a deep breath and take some time to reflect. Although getting professional advice and listening to experience matter, your purpose for knowing how to start a wedding venue business is of utmost importance.
Now that you have an answer to this pursuit's main driving force hang on to it, and we'll guide you through some practical tips you can use. We're going to assume that you've asked yourself the difficult questions about starting a business. We're not here to talk about risk. We're here to talk about the opportunity. To jumpstart your wedding venue business, here are some helpful tips:
Tip # 1 - Do Your Research on Venues within the AreaInvitations
If you feel that learning how to start a wedding venue business is essential because of the lack of choices in your area, then you're in luck. Otherwise, you can check other notable wedding venues in your region and create something unique about your venue. You can also check social media pages and online reviews to get a feel about their target market. It is, of course, more effective to visit the venue and conduct an ocular inspection.
Tip # 2 - Work Around Your Target Market
Do you notice how hotels operate based on location? Airport hotels attract people in business on quick layovers, and boutique hotels attract a more artistic, modern crowd. What kind of couple does your venue attract? Are they fun and free-spirited? Are they classy and traditional? Advertisers say that the best way to sell something is to be specific about your niche, and when you've decided on your niche, you can start on the venue design.
Tip # 3 - Design Your Venue from a Customer's Point of View
Now that you have a good picture of who would want to book your venue, give them names and breathe life into their personas. What are their demands for the wedding? Do they need catering? Do they want a lot of parking spaces? We'll talk more about these details later.
Tip # 4 - Figure Out Your Finances
Purchasing the venue is just a small chunk of the expense. Later on, you'll see that there's more to it than just space because most of the work comes from maintaining the space. Where will your finances be coming from? Is it from a loan, savings, or investors?
Tip # 5 - Select Your Team
The success of any enterprise relies on the people working with you. No man is an island that may sound cliché, but there's an undeniable truth to it. Choose individuals who share the same passion and vision so you can witness your dreams turn into reality.
How to Choose a Wedding Venue: Design Perspective
Remember how we mentioned that the wedding venue should be designed based on a customer's perspective? Here are some of the few things couples consider when choosing a wedding venue, which is a great way to learn how to start a wedding venue business:
Do you know most couples choose the venue first before deciding on a date? The vision is more important than the details, and if you have a venue where couples can imagine creating their dream wedding, you'll be expecting booking after booking. Focus on the best aspects of your venue and invest in it. Is it a wide-open garden? A classy, renaissance feel indoors?
Figure out the maximum capacity of your venue, so you don't end up overcrowding it. This will look bad in photographs and abuse of the resources in your venue. Couples are also particular about this aspect of the venue. Identify the number and stick to it.
Some couples look for a venue with the complete package. They have catering, powder rooms, and spacious parking. If you feel that handling catering is a hassle, partner up with wedding vendors to provide package options to couples.
Come up with a solid, fun, and colorful marketing plan. The key to marketing a wedding venue is to think like a bride and capture 'what-could-be' in your space. Create a portfolio online, so searching brides will find comfort in your artistic vision.
Set up a reasonable pricing plan for your venue. You should understand that some couples will look be tight on the budget. You can offer more affordable options by adjusting the package or setting a space that meets both their vision and needs. As a wedding vendor, you should exhibit a level of flexibility that doesn't compromise on your business demands but finds solutions for couples.
An excellent wedding venue provides contingency plans for couples. What if it rains? What if the power goes off? When investing in equipment for the venue, consider this because peace of mind is a priceless thing to offer to couples—and the concept of a fail-safe sells.
The art of learning how to start a wedding venue business can be summed up in four words: Think like a bride. The key decision-maker of most, if not all, weddings is the bride. Follow her vision, understand her needs, and do your research. The road to making your dreams a reality is much closer than you think. Know more about wedding venues.
October 14, 2020
By: Russel Peters
The venue takes up the largest portion of the wedding budget, so it’s important to consider your choices and look for ways to save on your venue.